TALA MASRI

EDUCATION

Master of Arts | McMaster University, 2018 – 2019
Communication and New Media

Canada Graduate Scholarship-Master’s (CGSM) Recipient
Social Media Ambassador, Faculty of Humanities

Bachelor of Arts | Western University, 2014 – 2018
Honors Specialization in Media, Information and Technoculture, minor in Cinema Studies

VP Communications, Western Arab Student Association
Web Editor, OPENWIDE Magazine

EXPERIENCE

Social Media Specialist, LUS | Love Ur Self
Jan 2022 – Current

• Develop and execute social media strategies across 685k followers in alignment with brand goals

• Increase audience size by 25% across all platforms

• Curate, create, and organize content that fuels growth and engagement for each social channel

• Create and manage influencer marketing strategies and campaigns

• Monitor social media and influencer analytics to track performance and identify areas for improvement

Account Manager, Core Online Marketing
Dec 2020 – Jan 2022

• Managed client relationships and acted as the primary liaison for 15+ clients

• Strategized 360 marketing campaigns (web, social, paid ads, email, content) in line with client goals

• Coordinated with various internal teams to oversee campaign execution and performance

• Ensured that KPIs/ROI are realized and reported to relevant stakeholders

Online Marketing Coordinator, Core Online Marketing
Oct 2019 – Dec 2020

• Managed email marketing campaigns, developed content calendars, and strategized design and copy 

• Maintained CRM databases, identified leads, and utilized CRM data to find customer behavior patterns

• Optimized and posted blogs and managed client websites

• Analyzed, optimized, and reported on campaign metrics and overall performance 

Graduate Teaching Assistant, McMaster University
Sept 2018 – Apr 2019

• Organized and led tutorial classes for two undergraduate media/communications courses

• Evaluated projects and papers and was responsible for student grading

• Regularly met with students and professors to manage student inquiries and concerns

Social Media Ambassador, McMaster University
Oct 2018 – May 2019

• Managed and updated the M.A. in Communication and New Media social media accounts

• Designed multimedia assets for social media posts

• Monitored comments/messages and answered inquiries from potential and current students

VP Communications, Western’s Arab Student Association
Sept 2017-May 2018

• Maintained and updated all Arab Student Association social media accounts

• Created multimedia social content to connect with the local community

• Notified community of events and opportunities through e-mail and social media

• Facilitated member and community dialogue for outreach events and opportunities
  

  AREAS OF EXPERTISE